Cinamon waffle 90g

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The humble waffle has been a favourite ingredient across all meal times for years, from savory bacon-laden breakfasts to delicious syrup-drenched desserts served with ice cream. But how did this delectable treat come to be? Read on to find out more…

The oldest recognised reference to “Gaufres de Bruxelles” (Brussels Waffles) is from Florian Dacher, a Swiss baker in Ghent, Belgium in around 1842/43. The waffles in this stunning European city tend to have a distinctive light and crispy style – the perfect accompaniment to sweet toppings. Belgium itself has over a dozen regional varieties, where in Brussels most waffles are served warm by street vendors.  

Many countries have drawn inspiration from the Belgian waffle, most famously, America back in the swinging 60s, when a Belgian entrepreneur introduced his “Bel-Gem” waffles at the 1964 New York World Fair. Maurice Vermersh sold his wife’s delicious Brussels Waffles thinking that local residents didn’t know where Brussels was – and therefore Belgian Waffles were born!

Here in the USA, we get not one but TWO chances to celebrate this wonderful snack. Waffle Day, held annually on March 25th, originates in Sweden as Våffeldagen. The day historically marks the beginning of spring and is celebrated by eating lots of waffles – that is one National Day we can certainly enjoy being a part of! The second is National Waffle Day, held on August 24th, which celebrates the first patented waffle iron back in 1869.

American waffles are generally denser and thinner than its European cousin, and is often made from a batter leavened with baking powder, which is sometimes mixed with chocolate or berries. Unlike Belgian cuisine, they are normally served at breakfast time and topped with butter, syrup and bacon. Delicious!

You don’t need to travel as far as Belgium to enjoy authentic waffles. Why not try our pre-made, Belgian sugar waffles in butter and cinnamon flavors, for the perfect snack? You can thank us later!