Announcement

St Pierre & Eddie Jackson team up for game day meals

See what we've cooked up with the TV chef, presenter and former NFL player using our magnifique brioche.

St Pierre, America’s favorite brioche brand*, and former NFL player turned TV chef & presenter, Eddie Jackson, have joined forces to showcase some delicious game day meal ideas.

Using St Pierre’s Brioche Slider Rolls, which feature a golden sheen and a touch of sweetness, Eddie has created a selection of magnifique game day meals for those to try out at home and enjoy with their loved ones while cheering on their team. The recipes, which have been shared on Instagram, include…

*Source: Consumer Sensory Hall Tests. Jan ’22. St Pierre vs leading competitor brands and private label (brioche burger buns & brioche loaf, N=206)

EDDIE JACKSON’S ST PIERRE GAME DAY MEAL IDEAS

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A post shared by Eddie Jackson (@chefeddiejackson)

INSPIRATION FOR YOUR GAME DAY MEALS

St Pierre has also created an array of exciting game day meal inspiration on its website to give consumers various ways to use St Pierre brioche – including Brioche Burger Buns & Brioche Hot Dog Rolls – for their at-home celebrations or tailgating parties. These include…

A dedicated Game Day occasion page packed with tips, tricks and ideas for game day meals
A selection of delicious game day meal recipes to help inspire those who want to get creative in the kitchen ahead of the big game
A digital Game Day Recipe Playbook packed with fan favorites and new ideas
Game day meal-themed blog posts including: Top Football Appetizers to Serve at Game Day, 10 Game Day Sliders Recipe Ideas For A Guaranteed Win and Game Day Platter Ideas for the Ultimate Win!

In the run-up to the big game, St Pierre will be sharing more game day meal food ideas on their social channels – Facebook, Instagram & TikTok – to get consumers excited about what to serve to their friends and family.

And St Pierre’s Ambassadors will also be pitching in with their tasty ideas including Josh Hunt and Chris Sussman, also known as The BBQ Buddha. Take a look at some of their game day meal recipe videos below…

ST PIERRE AMBASSADORS’ GAME DAY MEAL IDEAS

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A post shared by Joshua Hunt (@joshhunt_griddlin)

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A post shared by Chris Sussman | The BBQ Buddha™️ (@the_bbq_buddha)

‘GOOD LUCK’ GAME DAY MEALS & FOODS

St Pierre has commissioned a study, conducted by OnePoll, to discover which game day meals and foods fans deem to be lucky and unlucky – take a look below to see whether the results suprise you…

A graphic of a stusy from St Pierre about game day food, with text and illustrations

Pizzas, burgers and hot dogs have been voted as the top ‘good luck’ game day foods, while devilled eggs and garlic bread have been deemed bad omens.

A poll of 2,000 American sports fans found 44% have food-focused superstitions when it comes to a big game, with 85% of those only ever eating or serving certain dishes on game day.

When it comes to wider superstitions, 79% of people that completed the survey have said that they will carry out strict rituals ahead of a game to help improve the chances of a good result.

Of these, 34% must sit in the same part of the sofa for any game when watching at home, while 40% will wear a ‘lucky outfit’.

And to avoid cursing their favorite team, 32% will refuse to watch a game with specific people they deem ‘unlucky’.

44% of American sports fans have food-focused superstitions when it comes to a big game.

More than seven in 10 (71%) of those who are religious with their rituals have gone as far as refusing to watching a game until they have been performed.

Almost three quarters (74%) believe the outcome of a previous sporting event was determined by whether they took part in their pre-event ritual, or not.

Of the 58% who label themselves superstitious when watching their favorite team play, half are this way because of their parents, while 43% developed it themselves.

As 38% will eat a specific type of food as part of their own sporting ritual, 32% of those who have ever hosted a game day party say serving the correct food was their highest priority.

While 69% agree the snacks are almost as important as the event itself.

Making sure the game was displayed properly and having a good mix of friends round was also on the list of must-haves for a successful gathering.

It also emerged that almost half – 48% – admit they have attended a game day party for the food and drink only – while having no particular interest in the game itself.

A further 37% prefer to socialise rather than watch the teams play, and exactly three in 10 only take an interest in it because of the famed half time show.

A graphic showing the top good luck and back luck foods to eat during an American football game with text and illustrations.

Almost half of Americans admit they have attended a game day party for the food and drink only – while having no particular interest in the game itself.