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Jan-YOU-ary with St Pierre. An overhead shot of brioche toast with avocado and poached eggs on top.

Jan-YOU-ary: A Month To Treat Yourself

This Jan-YOU-ary, it's all about you and treating yourself.

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December may be all about giving and sharing, but at St Pierre we say Jan-YOU-ary is the time to put yourself first. Carving out little moments to indulge a little and treat yourself to some Parisian treats is the best way to ring in the new year in style.

Chocolate Chip brioche French toast, drizzled with maple syrup, whipped cream and chocolate flakes

Relaxing with bubble baths or an at-home spa session, cozy nights in with your favorite movie, or maybe a long walk listening to a good audiobook. This month is all about making yourself happy and doing things that make you feel good – new year’s resolutions or not!

And all of this is made better with some delicious baked goods and comforting recipes to try all month long.

Whether you love a lush breakfast spread or prefer to take your time to make a nice dinner, this month we have all sorts of decadent dishes and ideas for you to make the most of the new year. Jan-YOU-ary is all about finding ways to look after yourself and treat yourself at the same time.

Breakfast Brioche burger with sausage bacon and egg, and a cup of coffee in the background

Maybe you fancy a relaxed breakfast in bed with some Brioche Waffles and fresh fruit, or you want to recreate a Sunday brunch with some avocado on toast using our Sliced Brioche Loaf. You might just want to make your lunchbreak extra special by treating yourself to a decadent veggie burger encased in a soft Brioche Burger Bun. Either way, we have a whole array of sweet and savory recipes in store for you to try out at home and make your January magnifique!

Stay tuned and follow us on our Instagram and Facebook channels for recipe inspiration, self-care tips and our best Parisian treats to enjoy throughout Jan-YOU-ary.

You can find your nearest store to buy our St Pierre products on our Where To Buy page.