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Our authentically French Brioche products are golden, lightly sweet, and simply “magnifique”! Take your time to savor every bite, and for France’s sake, eat avec respect.

Americans Want a Little Oh Là Là

Turns out, Americans aren’t just into French toast and fancy wine. According to our latest research, over half of Americans admire the French way of life – and it’s not just about the Eiffel Tower or buttery pastries.

So what’s got the U.S. feeling très jealous?

Fresh Food, Long Lunches & Living Well

From swapping fast food for fresh ingredients to actually enjoying their lunch break (imagine that), Americans are eyeing up the joie de vivre of everyday French living.

29% admire France’s love of fresh food over processed
22% envy their “sacred” lunch breaks
60% believe the French own the work/life balance game

In short? The French take their time – with food, with art, with life – and we’re here for it.

A Lunchtime Trip to Paris (Kinda)

To bring a little bit of that magic to the West Coast, we surprised the hardworking lunch crowd of Venice Beach, LA with an impromptu French dining moment.

I was enjoying my lunch and out of nowhere
I was in Paris for a second.

Check our stunt video below:

What Americans Want to Steal from the French

What Would We Offer in Return?

If you could adopt just one thing from the French lifestyle, what would it be?

1. Better food and drink (standards + flavours)
2. Time for hobbies and cooking
3. Making mealtimes an occasion
4. Romance (yes, really – 21% say they’ve tried to be more romantic)

Not all admiration is one-sided. When asked what American food they’d proudly present to the world, here’s what topped the list:

1. Cheeseburgers (27%)
2. Fried chicken (27%)
3. BBQ ribs (26%)
4. Apple pie (22%)

Oh, and 42% of Americans say they’d move to France tomorrow if they could. Can’t say we blame them.

Top 5 French Habits Americans Want to Adopt

1. Eating fresh, quality ingredients
2. Taking proper lunch breaks
3. Slowing down and enjoying life
4. Being romantic and authentic
5. Making every meal an occasion