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St Pierre Product Group Shot - New Branding

St Pierre’s New Look

The same delicious products but with a brand new look. Find out what’s happening with St Pierre – America’s favorite brioche brand.

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We have something very exciting to reveal to you all – St Pierre has a new look!

Say bonjour to our new look! We have gone through a makeover and you will start to see our new logo in your local grocery stores very soon.

St Pierre Product Group Shot - New Branding

As America’s favorite brioche brand, nothing has changed to our products. We will continue to bring you the same delicious brioche and bakery treats to make everyday magnifique including our Burger Buns, Hot Dog Rolls, Sliders, Slice Loaf and much more, which you can find out in our where to buy page.

So if you are looking for ways to elevate your everyday meals – from your morning French toast to your evening burgers – fall in love with St Pierre and our new look.

To celebrate our brand new look, we have some exciting things planned over the coming months. Take a look below to see what’s in store in September.


Photo credit: Homemade

St Pierre has teamed up with Homemade for an virtual cooking class where you can try out two recipes using our Brioche Sliders.

It took place on September 9 and featured two recipe ideas – one savory and one sweet – to showcase how versatile our brioche is for you to try at home.

You can watch back the cooking class below.


Head over to our Instagram and Facebook channels to use our Taste of Paris filter. Be instantly transported to in front of the Eiffel Tower and experience the iconic city of love by day or night in St Pierre style.

St Pierre Augmented Reality Filter

We will also have a brand new website for you to discover more about St Pierre. You’ll be able to find out more about us, discover our product range and get inspiration for upcoming occasions including Halloween and Thanksgiving.

You will also be able to enjoy an interactive 24 Hours in Paris experience, with the opportunity to explore the city of love from the comfort of your own home, as well as meals inspired by the City.

Thank you for reading this blog post! If you try any of our recipes make sure to tag us on our Instagram and Facebook. For information on where to find St Pierre products, visit our Where To Buy page.

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